Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
01/18/18
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 440 $82.39 79,495
01/17/18
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 440 $83.37 79,935
12/20/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $86.12 80,375
12/19/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $86.43 81,075
11/14/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $86.35 81,675
11/13/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $86.78 82,375
10/19/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $81.76 82,975
10/18/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $81.84 83,675
09/15/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $78.83 84,275
09/14/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $78.09 84,975
08/22/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $75.66 85,575
08/21/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $75.31 86,275
07/18/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $77.35 86,875
07/17/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $77.17 87,575
06/09/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $74.80 88,175
06/08/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $75.02 88,875
05/17/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 1,300 $74.59 89,475
04/21/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $80.63 90,775
04/20/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $80.36 91,475
03/17/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $75.41 92,075
03/16/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $74.97 92,775
02/15/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 2,618 $73.54 93,375
02/08/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $74.42 90,757
02/07/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $73.73 91,457
01/12/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 700 $73.77 92,057
01/11/17
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $75.24 92,757
05/05/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,500 $19.60 95,857
05/05/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,930 $11.59 97,787
05/05/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 4,430 $90.91 93,357
05/05/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,500 $19.60 18,710
05/05/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,930 $11.59 16,780
02/22/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,810 -- 93,357
02/22/16
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 2,890 $85.99 21,210
12/08/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4/A Bona fide gift 1,000 $86.25 89,547
11/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Bona fide gift 1,000 $78.47 89,547
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $16.83 91,147
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,500 $11.59 92,647
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,725 $6.22 94,372
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,825 $75.49 90,547
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $16.83 21,545
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,500 $11.59 20,045
08/12/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,725 $6.22 18,320
06/18/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $15.53 90,547
06/18/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $15.53 22,145
02/18/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 4,350 -- 89,947
02/18/15
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,140 $65.45 21,245
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $15.53 87,097
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $6.22 87,597
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $16.83 88,097
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 475 $12.50 88,572
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 500 $52.17 88,072
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 500 $52.17 87,572
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 500 $52.17 87,072
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 475 $52.17 86,597
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $15.53 19,580
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $6.22 19,080
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $16.83 18,580
08/07/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 475 $12.50 18,105
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $15.66 87,697
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $12.50 88,197
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $16.83 89,297
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 450 $38.40 89,747
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 $11.59 91,747
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,200 $19.60 92,947
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $26.87 93,547
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,200 $6.22 95,747
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 1,100 $51.61 94,647
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 500 $51.61 94,147
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 1,100 $51.61 93,047
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 450 $51.61 92,597
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 2,000 $51.61 90,597
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 1,200 $51.61 89,397
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 600 $51.61 88,797
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Open market or private sale of non-derivative or derivative security 2,200 $51.61 86,597
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $15.66 28,130
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $12.50 27,630
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $16.83 26,530
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 450 $38.40 26,080
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 $11.59 24,080
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,200 $19.60 22,880
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $26.87 22,280
05/05/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,200 $6.22 20,080
02/24/14
EVP/Chief Marketing Officer
EVP/Chief Marketing Officer Form 5 Bona fide gift 1,000 $47.54 85,597
02/19/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 4,600 $47.50 86,597
02/19/14
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,350 $47.50 29,230
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- 81,997
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
09/09/13
SVP/Chief Marketing Officer
SVP/Chief Marketing Officer Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.