Insider Transactions

Date Filer Filing Type Shares Traded Price Total Held
05/15/18
EVP/Chief Marketing Officer
Form 4 Bona fide gift 3,000 $93.02 76,937
11/12/15
EVP/Chief Marketing Officer
Form 4 Bona fide gift 1,000 $78.47 89,547
11/12/15
EVP/Chief Marketing Officer
Form 4/A Bona fide gift 1,000 $86.25 89,547
12/31/14
EVP/Chief Marketing Officer
Form 5 Bona fide gift 1,000 $47.54 85,597
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $47.50 14,880
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $38.40 82,937
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 800 $19.60 15,980
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $38.40 13,780
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $47.50 81,837
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $26.87 12,680
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 800 $19.60 80,737
05/08/18
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $26.87 84,037
05/05/16
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,500 $19.60 18,710
05/05/16
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,500 $19.60 95,857
05/05/16
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,930 $11.59 16,780
05/05/16
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,930 $11.59 97,787
05/05/16
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 4,430 $90.91 93,357
06/18/15
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $15.53 22,145
06/18/15
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $15.53 90,547
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $16.83 91,147
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,500 $11.59 20,045
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,725 $6.22 94,372
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $16.83 21,545
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,500 $11.59 92,647
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,725 $6.22 18,320
08/12/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,825 $75.49 90,547
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $6.22 19,080
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 475 $12.50 88,572
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $15.53 19,580
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $16.83 18,580
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $6.22 87,597
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 475 $12.50 18,105
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $15.53 87,097
08/07/14
EVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $16.83 88,097
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $16.83 89,297
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $12.50 88,197
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $26.87 93,547
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 500 $12.50 27,630
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,200 $19.60 22,880
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 $11.59 24,080
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,200 $19.60 92,947
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $15.66 28,130
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 $11.59 91,747
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 450 $38.40 26,080
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 600 $26.87 22,280
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 450 $38.40 89,747
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,200 $6.22 20,080
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $15.66 87,697
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,200 $6.22 95,747
05/05/14
SVP/Chief Marketing Officer
Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 1,100 $16.83 26,530
02/14/18
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,082 $81.14 82,577
02/15/17
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 2,618 $73.54 93,375
02/22/16
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 2,890 $85.99 21,210
02/22/16
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,810 -- 93,357
02/18/15
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 4,350 -- 89,947
02/18/15
EVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,140 $65.45 21,245
02/19/14
SVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 3,350 $47.50 29,230
02/19/14
SVP/Chief Marketing Officer
Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 4,600 $47.50 86,597
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- 81,997
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
08/29/13
SVP/Chief Marketing Officer
Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
07/16/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $94.91 74,297
07/16/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $96.53 74,737
06/12/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $98.71 75,617
06/12/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $97.18 75,177
05/25/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $95.34 76,057
05/24/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $94.26 76,497
05/08/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 4,100 $93.56 79,937
04/16/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $87.48 80,377
04/16/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $88.96 79,937
03/21/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $85.15 80,817
03/21/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $85.52 81,257
02/14/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $80.99 82,137
02/14/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $82.25 81,697
01/17/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $82.39 79,495
01/17/18
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 440 $83.37 79,935
12/19/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $86.43 81,075
12/19/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $86.12 80,375
11/13/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $86.78 82,375
11/13/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $86.35 81,675
10/18/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $81.84 83,675
10/18/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $81.76 82,975
09/14/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $78.09 84,975
09/14/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $78.83 84,275
08/21/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $75.66 85,575
08/21/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $75.31 86,275
07/17/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $77.17 87,575
07/17/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $77.35 86,875
06/08/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $75.02 88,875
06/08/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $74.80 88,175
05/17/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 1,300 $74.59 89,475
04/20/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 600 $80.36 91,475
04/20/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $80.63 90,775
03/16/17
EVP/Chief Marketing Officer
Form 4 Open market or private sale of non-derivative or derivative security 700 $75.41 92,075

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.